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The rise of Social Media,its relevance and accessibility

Updated: May 21, 2019

What’s the buzz?Let get Social!


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Ever wonder why some personalities have suddenly emerged? Word is,most of them became famous through creating and sharing content and eventually virtual networking. These artists in a way has that something that paved their way to stardom and made them instant celebrities. Well, that something is what we all call SOCIAL MEDIA.


Facilitators

Influencers as many may know started like artists doing their craft and eventually finding their niche in the digital world. Thanks to platforms like Facebook,Instagram,Youtube,Twitter, Pinterest,Snapchat etc., which facilitated their acceleration. They tend to gain followers and their relevant craft- got connected to a lot of online users. As it is now easy to browse these days; with our mobile phones,laptops and gadgets connected instantly to the internet; posting is an easypeasy thing.Thus, social networking has risen.


Accessibility

Accessibility from both audience and users made Social Media a powerful instrument. People tend to use those platforms to show their creativity or voice out their ideas (take blogs and vlogs for instance).

Here are some significant insights about the use of Social Media:Marketing,Activation and Promotion, Create awareness on Issues,Sharing of ideas,Creating online communities, Research,Online Selling and Shopping. Small and medium enterprises have benefitted from these rising.Talents have been discovered and Google became everybody’s researcher.


The catch

Whilst its uses have significance, along with it are the disadvantages. Not all that are posted are true or legit. An example would be posts we see from someone we know. There’s always a story behind such post. Like filtering or showing only all the good stuffs happening but in reality that person is facing his/her own problems too. This is one of the reasons why mental awareness has been recently taken into account because of situations like these where people tend to see only the happy picture and not what lies behind such posts. Second example are the searches retrieved,some are not valid and needs proper authentication. This is exactly why libraries are still used by students in their school works since not all data published are reliable. We may end up with a lot of items yet users should be watchful of unverified information. Third,online businesses may have boosted however there are scammers,joyous reservers or bogus buyers lurking on these social media accounts.With all these platforms in tow, business owners will also have less focus since there is always a need to check its buyers, be updated with current trend,being always receptive for inquiries, active in posting and making sure that there will be conversion of followers to buyers.Others would even tend to pay bloggers,influencers or boosters to gain likes and followers. Some don’t even know how to set up accounts or do these social media marketing.


Problem solving

But,every problem has a solution. People should also consider that most of the time,expectation is way different than reality.Don’t be fooled by what we see online rather,stop being envious. It is a must to be cautious in liking and posting. Think before you click as the saying goes. Be mindful .Again,we should not be jealous of others because what we see in their posts are only the ones they wanted us to see. Informations though many, must be scrutinized. Entrepreneurs can free some of their social media time and focus more on growing their businesses by hiring and delegating tasks to virtual assistants /social media managers sans the need of renting an office space or physical store, increasing sales and foot traffic without spending a lot on ads be it on tv,radio,newspaper or even Facebook Ads.


Moving Forward

Truth of the matter is, almost everything that we do daily are influenced by social media. As long as we have access to the internet, we can go online and choose where to dine, what trendy clothes to buy,upcoming events or activities,places we need to check out,travel tips, what brands most people or celebrities used, new applications/filters ,what are remedies of ailments as well as best hospitals/ medical facilities, global health advice,what emails we have received and the list goes on...All of these are just one click away, hassle-free.


If you know someone who needs management of social media accounts,increase traffic and conversion or medical facilities needing legit virtual assistance feel free to click here...



Social Media Manager/Virtual Assistance/Medical/Freelancer








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